Designing a hotel — or any hospitality destination — requires a precise synthesis of identity, comfort, sustainability and return on investment. Studio Lauria Network approaches hospitality by considering the hotel not simply as a building, but as an experience: a system of private and shared spaces, routes and landscape. Surfaces, materials and light are the ingredients of the multisensory approach applied by the practice across widely differing contexts.
The settings range from Colombia’s Caribbean coast — where a master plan covers more than one hundred hectares west of Cartagena, rising from the sea towards the first hills of equatorial vegetation — to northern Brazil; in Europe, they extend from Portugal to the Albanian coast at Durrës and the landscapes of central Italy.
In South America, our projects often cover extensive areas and require the ability to bring architecture, landscape and sustainable tourism development together. In Italy, the emphasis is more often on the rehabilitation and interior design of historic buildings, whether in cities or in highly valued rural settings. Here, restoration design, carefully calibrated atmospheres and comfortable spaces define a contemporary model of hospitality.
For hotels, luxury hotels and resorts, architectural design developed in a BIM environment allows every aspect to be coordinated: layout, building services, energy efficiency, perceptual quality, maintenance and durability. The goal is to create distinctive places that generate value over time and offer guests an authentic, elegant and memorable experience. For investors and hospitality operators, this method reduces design risk and increases the commercial potential of exclusive destinations. From concept to construction, every decision supports positioning and reputation.
Aware of the challenges of globalisation, we draw on Italian creativity to develop projects that respect and enhance local identities and cultures.
