Contemporary retail depends on the quality of the experience. A shop, restaurant or commercial space must be recognisable, efficient and enjoyable, and able to express a brand. Studio Lauria Network has developed extensive international experience in South America, working for major shopping-centre operators such as Real Plaza and Open Plaza, as well as in Europe.
The H&M projects in Lima, Cusco, Cajamarca and Huancayo demonstrate specialist expertise in the architectural and technical design of complex retail spaces, often arranged over several levels within high-footfall shopping centres. Alongside retail, the practice has worked on restaurants, cookery schools and meeting places such as Florence Food Studio, where the rehabilitation of a historic building becomes an opportunity to create a functional, multisensory environment.
In this sector, value comes from coordinating layout, circulation, lighting, materials, building services, construction schedules and visual identity at the same time. Integrated architectural design transforms each commercial space into a place for connection, sales and dwell time. For international brands and local operators, this means distinctive environments, manageable construction processes and spaces capable of generating measurable commercial value.
Aware of the challenges of globalisation, we draw on Italian creativity to develop projects that respect and enhance local identities and cultures.
